What I Look For When I Send Leads to Firms I work with small firms every day. I send leads to solos, two-lawyer shops, and boutique firms across the country. And here’s the truth: You don’t need a massive team to win cases – but you do need a serious intake process. Because if…
Referral agreements aren’t just some ethics formality. They’re not red tape. They’re not a box to check. And they’re definitely not just “compliance bullshit.” I hated ethics class more than any other course in law school. Felt like a bunch of blowhards trying to lecture me on morality. But here’s what I eventually figured…
Referrals aren’t favors. They aren’t throwaway leads. They’re legal transactions with real consequences – financial, ethical, and reputational. But most law firms still treat them like, “Hey, I know a guy.” They pass them off casually, forget to track them, and then act surprised when something goes sideways. If you’re doing that, you’re not…
Okay. You get it. Mailbox money is a mindset. Fuckin’ awesome. You don’t want to throw leads away anymore. You realize referrals aren’t scraps – they’re revenue. Now what? Now you find out this shit is hard. You want to know how to do it? You really want to know? I’ll tell you what…
Every lawyer wants cases. Big ones. Clean liability. High medicals. Dream clients. Cool. Now let’s talk like business owners instead of trial lawyers. If your phone is ringing, your job isn’t just to chase the best case. It’s to maximize the value of every single lead that hits your firm. That’s where mailbox money…
Most law firms think of intake as admin. Answer the phone. Ask a few questions. Send it over to someone else. Done. That mindset is exactly why most law firms are bleeding cases without realizing it. Here’s the truth: intake is sales. And if that word makes you uncomfortable, fine. Call it trust-building. Call…
