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What I Look For When I Send Leads to Firms I work with small firms every day. I send leads to solos, two-lawyer shops, and boutique firms across the country. And here’s the truth: You don’t need a massive team to win cases – but you do need a serious intake process. Because if…

Most law firms think of intake as admin. Answer the phone. Ask a few questions. Send it over to someone else. Done. That mindset is exactly why most law firms are bleeding cases without realizing it. Here’s the truth: intake is sales. And if that word makes you uncomfortable, fine. Call it trust-building. Call…